A list of all abbreviations that are used at Economics and Business (teams, departments, organisation units etc.)

Can I still use ‘FEB’?

No, refrain from using FEB as much as possible. It can be used in external communication. The official abbreviation is EB. Internally, FEB can only be used among colleagues, in URLs and email addresses.

Can I use ‘Faculty’ and ‘faculteit’?

No, the meaning of the word ‘faculty’ does not allow for that. The meaning of the world ‘faculty’ in English is not the same as the Dutch ‘faculteit’, as it refers to staff. Hence, we choose not to use the words ‘faculty’ and ‘faculteit’. Use ‘Economics and Business’ instead of ‘Faculty of Economics and Business’.

Do I use ‘Economics and Business’ or ‘Economics & Business’?

• The '&' is only used in the logo, not in text.
• In text, we use ‘and’ or ‘en’ depending on the language.
• We write ‘Economie en Bedrijfskunde’ in Dutch.

How is UvA Economics and Business branded?

At UvA Economics and Business the focus is on school branding:

• Amsterdam  Business School
• Amsterdam School of Economics

In cross-school communication, use:

• Economie en Bedrijfskunde or Economics and Business (in Dutch or English, depending on the language)

The signature at the bottom of an email (also referred to as footer) is one of the components of the corporate style. Use the example below and follow the steps to create your own email signature.

Customise email signature

1. Download the UvA logo with brand marking for your department/organisational unit  (ABS, ASE, of EB).
2. A brand marking including accreditation logos is now available for the ABS.
3. Microsoft Outlook: Go to file > options > email > signature.
4. Make sure your personal details are written in the Arial 10pt font.
5. Image: Click in the upper right corner of the signature field on icon 'insert picture' and select your downloaded UvA logo with brand marking. Place the image with a distance of one blank line below the text of your signature.

Reference to your own profile page

You can add a link to your personal profile page to your email signature.

• Use the shortened link, not the longer URL for your personal profile from your browser bar. 

For example: www.uva.nl/profiel/r.a.a.vanham.

Add accreditation icons

Accreditation icons are available for ABS.

• Download the accreditation icon set as one image.
• Place the image in your signature, next to the UvA logo with brand marking image.
• To do this, follow the steps 'insert image' (see 4. under Adjusting e-mail signature).

Add social media icons

Would you like to enhance your email signature with a number of relevant social media links?

• Download the social media set
• You can find the instructions in ‘Read Me'. Read these instructions carefully.

The icons are intended to link to work-related social media channels.

Uniformity in selecting a sender name contributes to helping the recipient identify and recognize the sender’s profile. Please refer to the guidelines below when selecting a sender name for sending emails. These are the categories used in emailings:

A. Internal: current students or employees; or

B. External: prospective students, alumni, businesses

A. Internal

Sender = Organizational unit| Department, service or programme (after I is optional). Examples:

• EB | Student Administration
• EB | Programme Administration
• EB | Study Advisers
• EB | Exchange office
• EB | Timetables
• ABS | MSc Business Administration
• ABS | Executive Master of Finance & Control
• ASE | MSc Economics

If there is no department (service or programme) then write out the organizational unit in full.

Examples:

• Amsterdam Business School
• Amsterdam School of Economics

Exception for Marketing & Communication:

• Economie en Bedrijfskunde; or Economics and Business

B. External

Sender = Organizational unit| Department, service or programme (after | is optional). For external mailings always include UvA or University of Amsterdam. Examples:

• UvA Amsterdam Business School
• UvA Amsterdam School of Economics
• UvA Economics and Business
• UvA EB | Admissions
• UvA EB | Exchange Office
• UvA EB | Student Administration
• UvA ABS | MSc Business Administration
• UvA ABS | Executive Master of Finance & Control
• UvA ASE | MSc Economics
• Universiteit van Amsterdam | Economie en Bedrijfskunde
• University of Amsterdam | Economics and Business

Exception for the Marketing & Communication department

• UvA Economics and Business or UvA Economie en Bedrijfskunde
• Mails from the dean: UvA Economics and Business | Roel Beetsma - Dean

Correspondence sets

A correspondence set is a collection of templates that can be used in Microsoft Word. The template set consists of an official letter, a flexible letter, meeting minutes, an agenda, a memo and a blank page. The set is available in the three different brand markings (EB, ABS, ASE),  in Dutch and English.

• Download the ABS correspondence set NL
• Download the ABS correspondence set ENG
• Download the ASE correspondence set NL
• Download the ASE correspondence set ENG
• Download the EB correspondence set NL
• Download the EB correspondence set ENG

Covers

Front and back covers can be used for reports or booklets. These are available for all 3 brands (EB, ABS, ASE), in both Dutch and English. You can add your own text to the cover, using PowerPoint. If you want to change the image of the front cover, right-click on the image and select ‘change image’.

MS Forms (surveys and forms)

With MS Forms, you can create your own forms and surveys. A standard template in corporate identity has been created for EB. Note that you have to duplicate the template before you can get started.

Posters and badges

Templates with brand markings are available for making posters. Use the poster templates for announcements, events, meetings etc.

You can easily add your own content in PowerPoint and print them using a color printer. There are templates available for all three brand markings (EB, ABS, ASE), in Dutch and English.

A4

Download posterset EB NL (A4)
Download posterset EB EN (A4)
Download posterset ABS NL (A4)
Download posterset ABS EN (A4)
Download posterset ASE NL (A4)
Download posterset ASE EN (A4)

A3

Download posterset EB NL (A3)
Download posterset EB EN (A3)
Download posterset ABS NL (A3)
Download posterset ABS EN (A3)
Download posterset ASE NL (A3)
Download posterset ASE EN (A3)

Seminar posters

A special template is available for announcing seminars. In addition to the information for the announcement, there is also space available for a short description.

There are templates available for all three brand markings (EB, ABS, ASE), in Dutch and English.

Download the EB seminar template
Download the EB seminar template (Dutch)
Download the ABS seminar template
Download the ABS seminar template (Dutch)
Download the ASE seminar template
Download the ASE seminar template (Dutch)

Would you like to use a professional poster? This can be done using a professional design firm. Contact the Marketing and Communication department for more information.

Badges and name cards

There are badges and name cards available for meetings and other events. The badges and name cards are available in the three different brand markings (ABS, ASE, EB), in English and Dutch.

Badges

When printing, be sure to use Durable paper. The product number is Q921298 for the paper used for 54 x 90 mm badges. The product number is Q921284, or Q921234 for a badge holder with a pin in this size.

Download ABS badges
Download ASE Badges
Download EB badges

Name cards (table)

The name cards for on the table can be printed on A4 paper. They have to be cut manually. The dimensions of the name card are 210 x 60 mm.

Download ABS name card
Download ASE name card
Download EB name card

Signage

There are different templates available for signage:

1. A3 signage with the information and location about an event.
2. A3 signage with the information and location about an event (2).
3. A4 signage with an arrow pointing right.
4. A4 signage with an arrow pointing right (2).
5. A4 signage with an arrow pointing left.
6. A4 signage with an arrow pointing left (2).
7. A4 signage with a staircase.
8. A4 signage with a staircase (2).

A template set contains the specific version with the three different brand markings (EB, ABS, ASE),  in Dutch and English.

Powerpoint

There are different templates available for Powerpoints. You can replace the image on the first slide. Are you looking for a suitable image to match your content? Use the UvA beeldbank (photo and image database) to search for pictures (make sure you pay attention to copyright).